Social & Brand strategy

Website revamp

Brand book

CRM & push

As the Copy Lead for INKOMPASS, I contributed towards boosting application conversions with innovative social media strategies and led the website revamp and Brand Book creation for the global brand.

Social & Brand strategy

Website revamp

Brand book

CRM & push

As the Copy Lead for INKOMPASS, I contributed towards boosting application conversions with innovative social media strategies and led the website revamp and Brand Book creation for the global brand.

Touch of trends

It was a priority to engage the GenZ audience with what was most relatable to them AND the brand.

Video scripts and production

Contextual work sample: ideation, scripting, and production of World’s Students' Day video.

Emailers

The brand wanted to increase awareness about its new HireVue assisted hiring process.
Emailers to potential candidates was a part of the overall solution. 

Website and Brand book

INKOMPASS and its USPs were completely revamped under PMI’s Make History brand. I led the building of its new global Brand guidelines and subsequently the book and website from scratch.

Link to the website

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