Touch of trends
It was a priority to engage the GenZ audience with what was most relatable to them AND the brand.
Video scripts and production
Contextual work sample: ideation, scripting, and production of World’s Students' Day video.
Emailers
The brand wanted to increase awareness about its new HireVue assisted hiring process.
Emailers to potential candidates was a part of the overall solution.
Website and Brand book
INKOMPASS and its USPs were completely revamped under PMI’s Make History brand. I led the building of its new global Brand guidelines and subsequently the book and website from scratch.
Link to the website