Introduction
The Brand:
Motorola, has been a top global manufacturer of phones and technology for over 95 years now.
Scope:
The brand like many others have been transforming step by step towards catering the Zilennial audience.
My Role:
Working across social, CRM, web to help ‘Youth-nize’ the content. Make it more engaging, intriguing, and contemporary while making sure it converts.
The social impact:
2% increase in ER and 14% increase in positive engagement within the first six months of joining - on the global social channels. Introduction of a global Instagram channel, which is inching towards 400k everyday.
Razr sharp
The content that makes you flip.
Bit of Creative Direction
Ideation and execution for product photoshoots.
Not so typical topicals
Working on seasonals where bringing in the brand connect is fun (Yoga Day) or those that are entirely exclusive to your brand (Moon Landing Day) is always exciting.
Engaging copy edge
One problem point for the brand had been the lack of consumer engagement. I proposed copy based content that invites the audience to interact.
On the web
Lost count of the number of product websites I have worked on but here are the most recent ones:
motorola x Pantone, moto edge 50 ultra, motorola razr 60 ultra
Emailers
CRM that converts.
