Introduction
The Brand:
Motorola, has been a top global manufacturer of phones and technology for over 95 years now.
Scope:
The brand, like many others have been transforming step by step towards catering the Zilennial audience.
My Role:
Lead social and brand persona building and guidelines for stakeholders to abide by. Produce and deliver multichannel content that converts and engages at the same time.
The social impact:
2% increase in ER and 14% increase in positive engagement on global channels, within the first six months of joining. Introduction of a global Instagram channel, which is now inching towards 500k everyday.
Razr sharp
The content that makes you flip.
Bit of Creative Direction
Ideation and execution for product photoshoots.
Not so typical topicals
Working on seasonals where bringing in the brand connect is fun (Yoga Day) or those that are entirely exclusive to your brand (Moon Landing Day) is always exciting.
Engaging copy edge
One problem point for the brand had been the lack of consumer engagement. I proposed copy based content that invites the audience to interact.
On the web
Lost count of the number of product websites I have worked on but here are the most recent ones:
motorola x Pantone, moto edge 50 ultra, motorola razr 60 ultra
Emailers
CRM that converts.
