PITCH

Brand & Content strategy

Ideation

Social Media posts

Storyboarding

In 2022 Popeyes eyed coming to India with its classic 12-hour marination as a differentiator from the rest of the fast food chains. I, along with my team, worked (really hard) on the launch pitch which got us the winner winner chicken dinner.

PITCH

Brand & Content strategy

Ideation

Social Media posts

Storyboarding

In 2022 Popeyes eyed coming to India with its classic 12-hour marination as a differentiator from the rest of the fast food chains. I, along with my team, worked (really hard) on the launch pitch which got us the winner winner chicken dinner.

Pre-launch Idea

Just hit play.

Launch idea: 12-Hour marination livestream

Launch idea: 12-Hour marination livestream

Launch idea: 12-Hour marination livestream

Open up pre-ordering to a limited number of people 12 hours ahead of time. Collaborating with influencers to drive engagement.

Open up pre-ordering to a limited number of people 12 hours ahead of time. Collaborating with influencers to drive engagement.

Open up pre-ordering to a limited number of people 12 hours ahead of time. Collaborating with influencers to drive engagement.

The sustenance idea:
#SoundsLikePopeyes

The idea was to have the audience use Instagram voice notes to send their entries to #SoundsLikePopeyes.
Guess who recorded the entire video along with the audio?

Social Media posts

We used one of the most loved mode of communications today, to market one of the most loved chicken - emojis.

Some mainline garnish

While a lot can happen in 12 hours, Popeyes chicken… just marinates.

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